I help clubs move their operations, administration and member communications onto efficient, modern systems they can run themselves — bringing two decades of hands-on experience and the right tools, then handing over something self-sufficient that keeps working once I’ve stepped away.
Each works on its own. The value is in connecting them, so the club runs and speaks as one.
The operating documents and SOPs that turn a good month into a standard one — and keep running after the engagement ends. Once something is repeatable, it can be automated, so the routine looks after itself. From the morning open to the monthly board pack, the day’s work lives in one place — who’s doing what, what’s done, what’s overdue — visible to the team on the floor and to management at a glance.
The day’s work in one place — and a documented system the team keeps running once the engagement ends.
Two working examples, built around how a club actually runs:
A member communications property with a reliable editorial cadence and clear distribution — the club’s voice, reaching members when it should. After the initial setup and customisation, each edition’s draft is completed automatically and ready for a final edit and review in 5–10 minutes.
A cadence that doesn’t slip — each edition drafted and ready for a final human edit, rather than written from a blank page.
A defined channel strategy and a steady rhythm of content — club life, events, results and the member moments worth sharing — so the club shows up the same considered way everywhere people look for it. The tone stays consistent, the feed never goes quiet, and the club’s best stories actually get told — to current members and the ones you’d like to attract. And because it’s the same approach, social content is streamlined the same way — drafted and queued for a quick review rather than built from scratch each week.
A presence that stays consistent and never goes quiet — content queued for review, not built from scratch each week.
Club systems and reporting — including platforms such as MiClub and Northstar — connected so information is entered once and flows where it’s needed: point of sale, membership, competitions, accounts and the numbers the board actually sees. One current picture instead of half a dozen spreadsheets, and far less double-handling. How it’s wired together is the part I bring; what you get is a club that finally agrees with itself.
One reconciled picture in place of half a dozen spreadsheets — entered once, with far less double-handling, and numbers the board can act on at a glance.
An illustrative board-reporting view, drawn from a connected set of club systems.
A passionate golf industry professional with 20 years of dedicated experience, I’ve had the privilege of leading operations at some of Melbourne’s top private golf clubs, including The Kew Golf Club, Spring Valley Golf Club and The Victoria Golf Club. My passion lies in driving transformative change and truly enhancing the member experience — building strong relationships, overseeing exciting projects, and developing high-performing teams. I genuinely believe in leveraging innovation and streamlining operations to help golf clubs shine, and this hands-on journey, combined with my background as a PGA Golf Professional, gives me a deep understanding of what makes a golf club thrive. I look forward to connecting with clubs to help them achieve a standout position in the industry.
Engaged to lead the club’s pro shop and operations transition onto Northstar — my third — and to bring its administration and member communications into one coherent picture, built around how Yarra Yarra actually runs. Point of sale, stock, member accounts, competition and prize ledgers, EFTPOS and reporting were migrated with no gap in service to members — and the club’s communications, website and operating plans were brought into one system it can run itself.
Anthony brought our operations and member communications into a single, coherent picture, and steered a genuinely complex transition with a calm professionalism that put the whole club at ease. The way we run, and the way we speak to our members, are both the better for it.
Modernising how a club runs doesn’t have to be a drawn-out project. It starts with an initial consult to understand how you work today, followed by on-site implementation to stand the systems up and shape them to your club — so they’re up and running in a short turnaround, then handed over for your team to run themselves.
Engagement modelEngaged on an hourly basis — you pay for the work done, not a fixed package or a catch-all retainer, with scope and an estimate agreed up front at the initial consult. The one ongoing element is the integrated dashboard reporting, which runs on a monthly basis — a live, connected service kept current over time, rather than a one-off piece of work.
A short, direct conversation — what’s working, what isn’t, and whether there’s a fit. For General Managers, boards and committees at private clubs.